Our team

Scientific background, practical methods: our talented experts will find solutions to single pain points and support you in larger cultural transformations.

Kari Korkiakoski

CEO, Partner

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Excperience

Kari Korkiakoski has wanted to look at the phenomena of the time and the business world in a broad way. That is why he has done almost his entire career in the consultancy world both in marketing and digitalization. Kari boldly wants to challenge customers and bring the customer's voice to meetings on all occasions.

In addition to consulting, Kari has been setting up new companies, one of which is an online store operating in the Nordic countries and the other is reforming financial administration services. In addition to these, Kari has been on the boards of several different companies to bring the customer's voice into decision-making.

My views

"My most important job is to bring the customer's voice to those companies and organizations that want to change their operations in a more customer-centric direction. The biggest barriers are culture and silos. This requires the courage to challenge client organization!"

Did you know that

Kari has been keeping his own blog since 2009. In his blog, Kari deals with customer experience, issues related to digitalisation and other themes that interest him.

Pasi Brusi

Senior Consultant, Partner

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Excperience

Long experience from management teams gives a good understanding of what is the role of each organizational function in developing customer experience. Deep understanding of customer value management, analytics, research, marketing and loyalty programs helps to recognise different ways to take the customer experience to the next level.

Working over ten years in the telecom industry has given also a good understanding of the role of digitalization in developing customer experience. Pasi's interest in new technologies has also led to establishing a business in the digital signage market which raised a permanent interest for the start-up scene and innovating new products and services.

My views

"The best part of developing customer experience is that it applies to all functions of the company or public organization. You really have to have an understanding what these functions typically do and what is their role in reaching the goals. For example one has to know how the contact center and sales organizations operate, how marketing is done or what kind of information is usually needed to analyze customer potential. This ensures that customer experience development does not become too theoretical. The process usually involves also developing new business ideas, which is always interesting area to be involved in."

Did you know that

During winter Pasi's hobbies are skiing and shoveling snow out of the home yard, so the more snow the better;) In the summertime you can find Pasi from golf courses or doing renovations at home or at the summer villa (each task which involves chain saw is especially interesting...).

Anna-Maija Tanninen

Senior Consultant, Partner

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Excperience

Anna-Maija has worked with customer experience since 2010. Her key strengths are her practical understanding and experience combined with strategic thinking. As a CX lead in KONE corporation during 2012-2016 Anna-Maija was responsible for developing and implementing CX KPIs and ways of working in a global context. In the early years of her career, Anna-Maija acted as a management consultant (Accenture, Talent Vectia) thus possessing a solid skillset in strategy and project management. Anna-Maija is passionate about customer experience and her mission is to help companies in their CX journeys.

My views

“Customer experience is more than a job for me, I feel passionate about the topic and constantly develop my own skills and competences in the area. I believe succeeding today and tomorrow requires bold, strategic choices in putting customers at the centre of your business."

Did you know that

Anna-Maija is a Master in Social Sciences which shows in her ability to approach society and trends from different viewpoints. Time spent in France and Belgium during her studies shows in her love for the French cuisine and culture.

Viljami Hoffrén

Consultant

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Excperience

Viljami is driven by the desire to become a leading expert in the field of customer experience. An extensive academic background provides an excellent foundation for practical applications. He promotes creation of even better customer experiences in Futurelab's versatile customer projects as well as in his dissertation.

Strategic management of customer experience, building required capabilities and fostering change throughout the organization are the focus areas of his expertise and interest. A clear strength is a holistic approach to developing customer experience. Viljami also has practical experience in developing and measuring customer experience in the construction industry.

My views

“I strongly believe in customer experience as a key source of competitive advantage in today’s global and rapidly evolving markets. To succeed in the future, companies need dynamic customer experience capabilities to meet emerging customer needs, increasing expectations and changing behaviours.”

Did you know that

As an agricultural entrepreneur, Viljami ensures the availability of Finnish food. Studies and a desire to see the world has taken him to adventures around Southeast Asia, Europe and the rest of the world. Living in different environments and cultures creates fresh views and enables to take action in all situations.